Brisbane Lions

The Brisbane Lions new 2025 marketing campaign, ‘Built on Belief’.

With only 27 days until the Lions Opening Round clash against Geelong, this season’s campaign is narrated by premiership winning coach Chris Fagan and is a celebration of the passionate Lions fans that make our club what it is.

‘Built on Belief’ features a cast of Brisbane Lions fans and members, including Linda and Jeffrey who are life-long Lions Fans, Bridget, Thalia, Matt and Jack who watch Lions away matches from the Pineapple Hotel and the Yeronga Devils QAFLW team.

The lucky Lions fans were selected following a casting call across Lions social media channels where over 1,000 fans and members put their hands up to participate in the campaign.

Throughout the spot, coach Chris Fagan urges fans to join the pride for another bumper year.